About us

B.R.A.V.E stands for

Beauty

Rules 

Alienate the

Values of

Everyone 

The beauty industry has long been criticized for its narrow definitions of beauty, often promoting unrealistic standards that can alienate a significant portion of the population. B.R.A.V.E by Shawen seeks to address these issues by embracing a more inclusive and holistic view of beauty. This approach is grounded in the belief that beauty transcends gender, size, and race, allowing for a more authentic representation of individuals.

Research indicates that the beauty industry is valued at over $532 billion globally, with a significant portion of this market driven by consumer dissatisfaction with traditional beauty norms. B.R.A.V.E recognizes that a substantial demographic feels marginalized by these standards, which can lead to negative self-image and decreased self-esteem. By promoting a message of inclusivity, B.R.A.V.E aims to empower individuals to embrace their unique beauty.

In recent years, there has been a growing demand for brands that reflect diversity and inclusivity. According to a survey conducted by the NPD Group, 67% of consumers believe that brands should represent a wider range of beauty standards. B.R.A.V.E responds to this demand by offering products that cater to a diverse audience, ensuring that everyone can find something that resonates with their personal beauty journey.

Furthermore, the concept of beauty is evolving, with an increasing focus on authenticity and self-expression. B.R.A.V.E champions this evolution by encouraging individuals to celebrate their unique features and characteristics. This shift is supported by studies showing that self-acceptance is linked to improved mental health outcomes. By fostering an environment where all forms of beauty are celebrated, B.R.A.V.E contributes to a more positive and supportive beauty culture.

In conclusion, B.R.A.V.E by Shawen is at the forefront of a movement that seeks to redefine beauty standards within the industry. By prioritizing inclusivity and authenticity, the brand not only addresses the shortcomings of traditional beauty norms but also empowers individuals to embrace their true selves. As the beauty landscape continues to evolve, B.R.A.V.E stands as a testament to the power of diversity and the importance of representation in fostering a more inclusive society.

Be Bold, Be B.R.A.V.E.